As General Manager of Audience Measurement at Nielsen, Scott Brown is responsible for innovating the company’s measurement products and driving the unification of its linear TV, advanced TV and digital solutions.
Under Scott’s leadership, Nielsen is overhauling its digital measurement methodology enabling the company to create a flexible, independent platform that can quickly adapt to evolving privacy and policy changes. He will also transform Nielsen’s TV measurement to incorporate addressable advertising, CTV and streaming.
Since joining Nielsen in 2009, Scott has held various roles across product management and technology. Previously, Scott served as Chief Technology Officer for Nielsen’s measurement products. In that role, he led the technical implementation of its capabilities across mobile, computer and connected TVs including the migration of its infrastructure to the cloud. That cloud-based platform currently underpins Nielsen’s entire audience measurement product suite today.
Scott attended the University of Florida and earned a B.S. in Finance and M.S. in Information Systems. He was recently named a “Top 40 Under 40” honoree by The Tampa Bay Business Journal.