Natalie Gabathuler-Scully - Vevo
Keith Norman - Premion
Jessica Trainor - Comscore
Ilana Wollin - Xandr
Panel: Keeping Connected TV Hot
Advertisers are shifting advertising dollars to connected TV to reach the growing number of cord cutters, cord nevers and other streamers. But there’s some reluctance because of measurement and brand safety issues. What are ad-supported connected TV services doing to make buyers more comfortable with CTV?