Name
Panel: Keeping Connected TV Hot
Date & Time
Tuesday, November 16, 2021, 1:15 PM - 1:45 PM
Speakers
Jon Lafayette - B+C Multichannel News
Natalie Gabathuler-Scully - SVP, Revenue Operations
Keith Norman - Head of Enterprise & Political Sales
Jessica Trainor - Comscore
Ilana Wollin - Xandr
Natalie Gabathuler-Scully - SVP, Revenue Operations
Keith Norman - Head of Enterprise & Political Sales
Jessica Trainor - Comscore
Ilana Wollin - Xandr
Description
Panel: Keeping Connected TV Hot
Advertisers are shifting advertising dollars to connected TV to reach the growing number of cord cutters, cord nevers and other streamers. But there’s some reluctance because of measurement and brand safety issues. What are ad-supported connected TV services doing to make buyers more comfortable with CTV?
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