Panel: Keeping Connected TV Hot
Date & Time
Tuesday, November 16, 2021, 1:15 PM - 1:45 PM
Jon Lafayette Natalie Gabathuler-Scully Keith Norman Jessica Trainor Ilana Wollin

Panel: Keeping Connected TV Hot

Advertisers are shifting advertising dollars to connected TV to reach the growing number of cord cutters, cord nevers and other streamers. But there’s some reluctance because of measurement and brand safety issues. What are ad-supported connected TV services doing to make buyers more comfortable with CTV?

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