Name
Panel: Cashing in on OTT in Local Markets
Date & Time
Tuesday, November 16, 2021, 2:25 PM - 2:55 PM
Speakers
Jon Lafayette - B+C Multichannel News
Shawn Makhijani - Senior Vice President of Business Development and Strategy, NBCUniversal Television and Streaming & Senior Vice President, NBC Spot On
Christopher Martinez - Hearst Television
Joseph Marino - madhive
Shawn Makhijani - Senior Vice President of Business Development and Strategy, NBCUniversal Television and Streaming & Senior Vice President, NBC Spot On
Christopher Martinez - Hearst Television
Joseph Marino - madhive
Description
Panel: Cashing in on OTT in Local Markets
Station owners are looking to cash in by offering more targeted advertising and incremental reach with digital inventory. digital What’s working as local advertising recovers from COVID and the boom-and-bust cycle of political advertising.
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