Name
Panel: Cashing in on OTT in Local Markets
Date & Time
Tuesday, November 16, 2021, 2:25 PM - 2:55 PM
Speakers
Jon Lafayette - B+C Multichannel News
Shawn Makhijani - NBCUniversal
Christopher Martinez - Hearst Television
Joe Marino - MadHive
Jon Lafayette Shawn Makhijani Christopher Martinez Joe Marino
Description

Panel: Cashing in on OTT in Local Markets

Station owners are looking to cash in by offering more targeted advertising and incremental reach with digital inventory. digital What’s working as local advertising recovers from COVID and the boom-and-bust cycle of political advertising.

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