Name
Keynote: How Advanced Advertising Changed the Upfront
Date & Time
Tuesday, November 16, 2021, 3:25 PM - 3:55 PM
Speakers
Description
Keynote: How Advanced Advertising Changed the Upfront
A top media company exec talks about how the upfront market is changing as traditional linear network advertising becomes a smaller share of inventory and revenue. How to cash in on demand for market targeted, personalized marketing and use technology to be more nimble and offer clients increased flexibility.
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