Keynote Presentation: The "How" of Streaming Viewer Behavior

What to watch is less of a choice among today’s TV viewers as the decision of how to watch it. Choices abound, from traditional broadcast TV to cable set-top boxes, to both on-demand and ad-supported streaming services, to smart TV connections vs peripheral devices. Vizio Director of Media Insights & Analytics Devin Fallon and Magid EVP of Global Media & Entertainment Mike Bloxham will discuss and examine viewer attitudes, preferences, and expectations towards these decisions and more, based on the results of a joint consumer research study conducted this year.