Misha Williams is the vice president of Global Client Services (GCS) at FreeWheel, a Comcast Company providing global technology solutions for the future of television advertising. In this role, he sets the strategy and leads all operations across the 200-person GCS organization. The team empowers all segments of the TV ecosystem through data enablement and the advertising marketplaces required to ensure buyers and sellers can transact across all screens, data types, and sales channels.
With more than 20 years of experience, Misha has held a variety of integral roles at industry leading technology companies, global consulting firms, and startups – leading functions comprised of application engineering, product, sales, and operations. Prior to joining FreeWheel, he was founder and CEO of Ceres Media A.I. and responsible for setting the company vision and product roadmap to reinvent the way media companies and advertisers use data and technology to drive smart and measurable advertising. He was also senior director of analytics at Salesforce.com, where he led its advanced analytics, machine learning, artificial intelligence, internet of things, and data management platform product portfolio. In addition, Misha was senior director of consulting at Qlik, and managing director of consulting at Keyrus UK, and global senior manager at Texas Instruments.
Misha also served eight years in the military attached to the USS Dwight D. Eisenhower and Naval Air Station Pensacola. He is an active member of the Interactive Advertising Bureau (IAB), serving on the advanced TV committee, and he completed the Leading Product Innovation program through Harvard Business School, the Executive Leadership program at Cornell University, and the Thunderbird School of Global Management in marketing and brand management. He lives with his family in New York City.