Name
General Session – Audiences, Brands, and Budgets for Advertising
Date & Time
Tuesday, September 22, 2020, 1:00 PM - 1:45 PM
Speakers
Glenda Villanueva-Marchetta - a4 Media
Steve Mandala - Univision Communications
Sandra Alfaro - Horizon Media
Steve Mandala - Univision Communications
Sandra Alfaro - Horizon Media
Description
General Session – Audiences, Brands, and Budgets for Advertising
The session begins with a presentation of the VAB’s recent findings on Hispanic consumers. Then a panel of media buyers and sales executives discuss the overall challenges and opportunities for today's Hispanic marketer, especially related to the pandemic, the upcoming election and the absence of live sports.
Moderated by: Sean Cunningham - VAB
Panelists:
Join the Session
Watch the Recorded Session