Name
General Session – Audiences, Brands, and Budgets for Advertising
Date & Time
Tuesday, September 22, 2020, 1:00 PM - 1:45 PM
Glenda Villanueva-Marchetta Steve Mandala Sandra Alfaro
Description

General Session – Audiences, Brands, and Budgets for Advertising

The session begins with a presentation of the VAB’s recent findings on Hispanic consumers. Then a panel of media buyers and sales executives discuss the overall challenges and opportunities for today's Hispanic marketer, especially related to the pandemic, the upcoming election and the absence of live sports.

Moderated by: Sean Cunningham - VAB
Sean Cunningham

 

Panelists: 

Join the Session
Watch the Recorded Session