Name
Opening Keynote Presentation: “The Power of Yes: TV + Streaming = Audience Engagement”
Date & Time
Wednesday, November 17, 2021, 11:00 AM - 11:25 AM
Heather Coghill Julia Zangwill
Description

Opening Keynote Presentation: “The Power of Yes: TV + Streaming = Audience Engagement”

Tapping into actionable insights from the Effectv TV Viewership Report and FreeWheel Video Marketplace Report, Heather Coghill and Julia Zangwill discuss the state of consumer viewing behaviors, dispel myths behind the either/or conversation regarding TV and Streaming, and show how brands can unlock the power of audiences who are leaning into television, in all its forms, more than ever before.

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