Name
Panel: OTT vs. CTV: The Battle for TV’s New ‘OS’
Date & Time
Wednesday, November 17, 2021, 12:50 PM - 1:30 PM
Alan Wolk Raghu Kodige Katherine Pond Dirk Wittenborg
Description

Panel: OTT vs. CTV: The Battle for TV’s New ‘OS’

As traditional broadcast and MVPD television delivery mechanisms give way to an avalanche of direct-to-consumer streaming options, the competition to control the gateway between content, advertising and the viewer is becoming intense; we discuss what’s ahead in the world of pucks, sticks and especially smart TVs themselves

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